On site Sole 24 Ore appeared a few days ago an interview with Jeff Bezos, founder of Amazon, dedicated to the importance of creativity for business success. Bezos obviously takes as his company and how the years have managed to cultivate a corporate culture from " explorers, free from fear of making mistakes, patient enough to nurture innovation-oriented long-term, coordinated by mission is to improve consumers' lives " but his thoughts should inspire many entrepreneurs, especially those involved in launching a start-up called almost every day to make decisions seemingly trivial and yet able to sow a corporate culture to innovation or too fearful and anxious not to depart from the beaten trails. It is therefore doomed to defeat. Continue Bezos, "Who does not risk experiments and will have long life, in innovative sectors. Companies too oriented management and procedures are in trouble: you can encode all the ways to say "no", but you can not institutionalize the courage to say "yes" .
really hard to disagree.
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